MY STORY

My Story

Life’s short.
Live passionately.

Hi, I’m Maryam AlFalasi — a Marketing and Business graduate, lifelong health advocate, and passionate athlete across multiple disciplines.

My journey has always been about more than just training — it’s about building a lifestyle where strength, aesthetics and performance come together with balance. From my early obsession for sports to competing and coaching today, I’ve lived firsthand how the right training, nutrition, and mindset can transform you mentally and physically and have a profound impact on your quality of life.

Through my experience and education, I’ve combined strategic business thinking with my passion for fitness to create opportunities for individuals and organizations to thrive — putting community first and always.

I’m also the founder of Nadena, a fitness app designed to make training and nutrition more accessible and personalized for everyone — because I believe health should be a lifestyle and not a short term goal.

The first step is the most important. It is the most crucial and the most effective as it will initiate the a direction you have chosen.